The capital’s first women-only street market called Lady Lane Market and funded by Tower Hamlets Council is set to launch in Petticoat Lane on Friday 15 November 2019.
The market has been created to encourage more women from all backgrounds to trade within traditional street markets. It will be a dedicated space located on Wentworth Street, part of the historic Petticoat Lane Markets, to support emerging female entrepreneurs from the local area.
Ann Sutcliffe, Corporate Director, Place Directorate, said: “Markets have played a crucial role at the heart of the East End for generations but they have traditionally been male-dominated spaces. Lady Lane Market has been established to support this group of inspiring women who are determined to show why it should be an environment in which anyone can succeed.
“These future traders have already shown their passion and skill and I look forward to visiting their stalls and seeing this exciting project come to life.”
Lady Lane Market will sell a wide range of homemade products including crafts, skincare products, jewellery and a range of gifts all made and curated by local women. Cash and cards will be accepted at all stalls and the market is committed to being as sustainable as possible.
Initially, the stalls will be open on Fridays between 10am and 3pm.
The project is part of a wider regeneration programme for the various markets that make up the iconic Petticoat Lane site. Tower Hamlets Council and the City of London Corporation have worked in collaboration with traders, local businesses and with residents to bring forward a range of improvements.
Research identified that over 90 per cent of all market traders are and have historically been male, a discovery that inspired the Lady Lane Market project.
The market traders selected to take part are all independent women from the local area. They have been provided with a programme of digital and business training to support and grow their emerging enterprises.
The name Lady Lane Market was chosen to reflect the unique all-women group of traders and as a nod to the history of the wider Petticoat Lane Markets.
The founding women have benefited from business training provided by Tower Hamlets Council in conjunction with Sara Carter Business. Branding, website and social media training was provided by community news and media organisation Social Streets C.I.C, a not-for-profit company working to increase participation in local communities and high streets. The logo and identity was developed by Rosie Lee Creatives.
While the first cohort of women has already been selected, the programme is looking for future participants. It is open to women who live in Tower Hamlets or the City of London. Anyone interested in finding out more should email firstname.lastname@example.org.
Posted on Friday 8th November 2019