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Tower of London and Tower Hamlets team up to celebrate Euro 2020

Tower of London - Beefeaters

Yeoman Warders at the Tower of London

A new short video has been released today celebrating England’s participation in Euro 2020, featuring the iconic Yeoman Warder’s, better known as Beefeaters, from the Tower of London.

Produced in partnership with the London Borough of Tower Hamlets, the film features the Beefeater’s playing football inside the Tower before shouting “Come on England”.

This is followed by the hashtag #Believe — a nod to the 1996/98 footballing anthems Three Lions (Football's Coming Home) and Three Lions '98 by Baddiel, Skinner and The Lightning Seeds.

The video released on social media will also be shown on selected big screens around London (Trafalgar Square and Potters Field Park) at least once a day, throughout the tournament, which runs from 11 June to 11 July.

Mayor of Tower Hamlets, John Biggs, said: “Sport is going to be an essential feature of the COVID recovery locally, and nationally, as people go outside to have fun and get active.

“I’m thrilled to have the support of our nation’s number one tourist attraction and I hope the England team does us proud in Euro 2020.”

Discounted Tower of London tickets for Tower Hamlets residents

Local residents within the borough of Tower Hamlets who have either an Idea Store card or Tower Hamlets library card can visit the Tower of London for only £1. This offer is possible because of an agreement with the council.

Ordinarily tickets would cost £29.90 (peak) or £28.90 (off-peak) for adults and £14.90/14.40 for children aged 5 to 15-years-old.

The offer is valid all year round. Only one ticket per adult card holder can be purchased per day. Adults can purchase additional tickets for additional children for £1. Children must be accompanied by an adult.

Tickets can only be purchased on the day from the Tower of London's ticket office. The Tower is now operating with timeslots with a limited capacity. If a timeslot is full, you will be put on the next available timeslot.

Adults should bring their proof of address and Idea Store or library card with them to the ticket office.



For media enquiries, please email communications@towerhamlets.gov.uk

Posted on Thursday 10th June 2021