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Fruit and veg voucher project for families launches in Tower Hamlets

Chrisp Street Market

This month the Rose Vouchers for Fruit & Veg Project will launch at three local children's centres in Tower Hamlets in partnership with Chrisp Street Market. Families with young children under five will receive weekly vouchers, which they can exchange for the fresh fruit and veg of their choice.

This year has continued to be incredibly challenging, especially for those on the lowest incomes. More families than ever are struggling to afford fresh fruit and veg and provide healthy choices for their children. Demand for Rose Vouchers for Fruit & Veg, a project run by Alexandra Rose Charity, has increased by 36.4 per cent this year. The charity is now supporting over 2,200 families every week.

Jonathan Pauling, Chief Executive at Alexandra Rose Charity, said: 

"We're delighted to be launching our eighth Rose Vouchers for Fruit & Veg Project in Tower Hamlets. Improving access to healthy food is one of the most powerful tools we have to improve the population's health. The Rose Vouchers will help increase accessibility to fresh fruit and veg for young families and support them in giving their children the best possible start in life. This is more crucial than ever as many are families are struggling to make ends meet as the price of food continues to rise."

Dr Somen Banerjee, Director of Public Health, Tower Hamlets, said:

"We are delighted to be collaborating with the Alexandra Rose Charity. This project not only increases access to fruit and veg but also supports local businesses and improves the health and wellbeing of residents."

The launch of Rose Vouchers in Tower Hamlets is due to a successful public fundraising campaign ran by Alexandra Rose Charity at the end of 2021, and funding from the London Borough of Tower Hamlets.  

A celebration of the launch of Rose Vouchers in Tower Hamlets is taking place at Chrisp Street Market on Tuesday 31 May 2022, from 11am – 2pm. There will be children's art activities, Rose Voucher giveaways and free healthy snacks.

Posted on Friday 27th May 2022