Action plan

This section should set out the actions you intend to take, and when. These are just a few examples:

• Articulate ‘Who you are and what you do’, set out your organisation’s strategic objectives, vision, mission and values.
• Clearly outline how your organisation will communicate internally and detail the specific activities for external communications.
• Review your website so that it is up to date.
• Add case studies to your website and promote them through social media.
• Increase the reach of your newsletter by promoting it on social media and word of mouth.
• Develop and launch a campaign.
• Develop a social media planner.
• Review and refresh brand guidelines (logos, colours, identity for your organisation).