Communications activities to support your strategy and values

Write down the communications activities that you are going to deliver. You should add ‘key indicators’ that let you know if you are on track. For example, the organisation that runs football sessions for young people could have:

• Strategic objective: We are friendly, accessible and inclusive.
• Communications activities: Promote Wednesday football sessions by using short films.
• Key indicators: The number of young people taking part in the Wednesday sessions increases to 15; you can demonstrate that the confidence of the young people has increased though your communications.