Current communications analysis

Set out the current situation:

• Do you use social media, and if so which platforms do you use and how many followers do you have? What kind of content do you put out on the different platforms?
• Do you send out a newsletter, and to how many people? Do you know what the open rate is? What do the recipients think about it? What kind of content gets the most views?
• Do you have a website? What kind of content do you put on it? How accessible is it? What kinds of feedback do you have from your stakeholders about it? How many page views does each page have, and what are the most visited pages?