Think of an external communications strategy as your organisation’s plan for talking to everyone outside the company. It’s important because it helps people understand what you do and why you matter. This plan makes sure you share the right messages in the right way, so people trust you, want to work with you, and support what you’re doing. The strategy makes sure you’re saying the right things to the right people in the right way.
For organisations where one individual manages all communication, internal communication plans are crucial for each project. These plans help articulate key messages and objectives clearly before they are shared externally. An example communications plan template.