Your communications strategy should describe what would constitute success. Measurable successes could include things like increasing the number of your followers, getting more people to come to your events, or getting more funding. You may also want to increase engagement with your communications (i.e. responding to calls to action) and develop more discussion and conversation with more or wider audiences, e.g through events or on social media.
- What changes do you see because of your communications?
- What processes and tools will you use to measure this? (for example, Google analytics). You can also measure the open rates of newsletters and get feedback from users.
- How often will you measure it?