List the different platforms that you use and how you use them. Think about the ‘4 pillars of content’: educate, inform, entertain and inspire, particularly about which platform you might use for each one (or a combination of pillars). The different platforms have different strengths, so choose those that suit your organisation best:
- Website: Is your calling card. Funders may look at your website to see if your organisation is active and what it is doing, so make sure it is kept up to date.
- LinkedIn: LinkedIn is primarily used for professional networking, career development, and job searching. It’s a platform for professionals to connect, share insights, and find opportunities within their industry.
- X: Is good for quick updates, announcements, and engaging in real-time discussions, but can be challenging for businesses to maintain a consistent presence.
- Facebook: Offers a broad reach with its massive user base (over 3 billion monthly active users) and is versatile for various content types, from sharing links and articles to engaging in community groups.
- Instagram: Visually-focused, great for showcasing products, services, and company culture through images and videos.
- Tik Tok: A great platform for reaching younger demographics with short-form, engaging videos, especially for brands that want to build a relatable and humorous image.
- YouTube: Ideal for creating and sharing longer-form videos.
- Email newsletter: Mailchimp and Brevo both offer free plans which include a limited number of daily emails and mailouts.
- Printed leaflets: might be a good way to reach older people or those who are digitally excluded.