Process & tools

This section sets out the processes and tools that you are going to use. Examples might be:

• Communicate clear deadlines for content.
• Social media planner to plan content in advance. Some popular planners are Hootsuite, Buffer, Tailwind, and Social Pilot. Some of these offer free trials but they are usually paid subscriptions.
• Create a photo bank containing images your organisation has captured, ensuring complete credit and permission details are recorded.
• Google analytics: It reveals how users interact with your site, including which pages are most popular, how long they stay on each page, and what actions they take.
• Canva: Canva is a great graphic design platform used for creating a wide range of visual content, from social media graphics and presentations to websites and more. It’s particularly useful for creating professional-looking designs without needing extensive design experience. It offers user-friendly tools and pre-designed templates, allowing you to create professional-looking designs. Canva provides a cost-effective alternative to hiring professional designers and includes stock media, eliminating the need for separate subscriptions.