Develop a fundraising strategy
This resource is aimed at all voluntary and community groups looking to make some longer term, strategic plans for their fundraising. However, the reality is that finding funding for your work can be difficult, and many groups may not really have the time or capacity to do all the things suggested in this resource.
The key is to create a plan that is practical and manageable, thinking of your organization’s resources and the time you have available to develop a fundraising strategy.
What is a fundraising strategy and why do you need one?
A fundraising strategy is simply a plan that sets out how your organisation will raise funds. It is important because it helps you ensure that you raise money for the right things and maximize resources by targeting the most effective fundraising activities. It also helps you to build long-term donor relationships, diversify funding streams and provide measurable goals to track your progress. It also demonstrates professionalism and planning, which funders will appreciate.
Elements of a fundraising strategy
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If you have any questions about any of the information in this resource, THCVS can give 1-1 support and advice. Please email us at info@thcvs.org.uk.
