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Answer:

When you start employing people then you need to have a basic understanding of employment law. ACAS is a good source of information about employment law, and they have a free telephone helpline for all employers: Contact us | Acas. You must also buy employers liability insurance, which is a legal requirement.

You will need to decide and/or determine whether the people you pay to work for your organisation are self-employed or employees. If you take on staff then you will be responsible for calculating and paying their tax and National Insurance contributions under PAYE (Pay As You Earn). You can find out more information about this here. There are penalties for dealing with tax obligations incorrectly or for paying someone ‘cash in hand’ without properly determining that they are paying their own tax and National Insurance. Many organisations therefore work with accountants and/or payroll providers to help them to manage the process of paying staff. You should always research providers and seek quotations to make sure you get a service that is suitable for your needs.

Answer:

All employers must offer a workplace pension scheme and make employer contributions. The Pensions Regulator gives information about setting one up: Choose a pension scheme | The Pensions Regulator. The government gives guidance here: Workplace pensions - what your employer can and cannot do - GOV.UK.

Answer:

There are very specific rules for charity accounting, set out in the charity SORP The Charities Statement of Recommended Practice (SORP) - GOV.UK. Unless you are a very small community group it is best to find someone who understands these rules to help you prepare your accounts. That person will also be able to advise on HMRC charity tax benefits. One example is Gift Aid, where you can claim 25p every time someone gives £1 to your charity or community amateur sports club (CASC). The Charity Commission gives more information and how to claim here: Claiming Gift Aid as a charity or CASC: Overview - GOV.UK.

Answer:
Insolvency occurs where your organisation’s liabilities are bigger than its assets or when it is unable to pay its bills when they become due. If your organisation is at risk of insolvency, it is essential to act early. The Charity Commission gives guidelines for managing difficulties responsibly: Managing a charity’s finances: planning, managing difficulties and insolvency.
Answer:

Write down the communications activities that you are going to deliver. You should add ‘key indicators’ that let you know if you are on track. For example, the organisation that runs football sessions for young people could have:

  • Strategic objective: We are friendly, accessible and inclusive.
  • Communications activities: Promote Wednesday football sessions by using short films.
  • Key indicators: The number of young people taking part in the Wednesday sessions increases to 15; you can demonstrate that the confidence of the young people has increased though your communications.
Answer:
This should include how your team will contribute to your external facing communications and who will be responsible for this. For example do you want them to take photos at events or post on social media? You might also want to set out how you will communicate decisions made by the board and management team, how you collect case studies for reports or how your team finds out about successes and celebrates project progress together. When your team are well-informed about your organisation’s goals, strategies and successes, they feel more connected and are more likely to be engaged and motivated.
Answer:

Think of an external communications strategy as your organisation’s plan for talking to everyone outside the company. It’s important because it helps people understand what you do and why you matter. This plan makes sure you share the right messages in the right way, so people trust you, want to work with you, and support what you’re doing. The strategy makes sure you’re saying the right things to the right people in the right way.

For organisations where one individual manages all communication, internal communication plans are crucial for each project. These plans help articulate key messages and objectives clearly before they are shared externally. An example communications plan template.

Answer:

Set out the current situation:

  • Do you use social media, and if so which platforms do you use and how many followers do you have? What kind of content do you put out on the different platforms?
  • Do you send out a newsletter, and to how many people? Do you know what the open rate is? What do the recipients think about it? What kind of content gets the most views?
  • Do you have a website? What kind of content do you put on it? How accessible is it? What kinds of feedback do you have from your stakeholders about it? How many page views does each page have, and what are the most visited pages?
Answer:

List the different platforms that you use and how you use them. Think about the ‘4 pillars of content’: educate, inform, entertain and inspire, particularly about which platform you might use for each one (or a combination of pillars). The different platforms have different strengths, so choose those that suit your organisation best:

  • Website: Is your calling card. Funders may look at your website to see if your organisation is active and what it is doing, so make sure it is kept up to date.
  • LinkedIn: LinkedIn is primarily used for professional networking, career development, and job searching. It’s a platform for professionals to connect, share insights, and find opportunities within their industry.
  • X: Is good for quick updates, announcements, and engaging in real-time discussions, but can be challenging for businesses to maintain a consistent presence.
  • Facebook: Offers a broad reach with its massive user base (over 3 billion monthly active users) and is versatile for various content types, from sharing links and articles to engaging in community groups.
  • Instagram: Visually-focused, great for showcasing products, services, and company culture through images and videos.
  • Tik Tok: A great platform for reaching younger demographics with short-form, engaging videos, especially for brands that want to build a relatable and humorous image.
  • YouTube: Ideal for creating and sharing longer-form videos.
  • Email newsletter: Mailchimp and Brevo both offer free plans which include a limited number of daily emails and mailouts.
  • Printed leaflets: might be a good way to reach older people or those who are digitally excluded.
Answer:

Accessibility in communications refers to the inclusive design and delivery of information that ensures everyone can access and understand the content without barriers. Consideration should be given to the accessibility of all the features of a communication to ensure that no one is excluded from its message. From the language and pictures used to how they are arranged and formatted, there may be simple changes that improve accessibility.

It’s important that everything that you communicate is easy to access. The principles of good access are:

Alt text

Make sure to use alt-text in all social media, bulletins and on your website. Alt text is a text alternative to images, providing a description that can be read by screen readers and other assistive technologies. It allows people with visual impairments to understand the content of images when they cannot see them.

Design considerations

  • Font size: Usually 12/14 points (larger for headings, if required)
  • Typeface: Use accessible fonts, for example Arial, Tahoma, Calibri, Helvetica, Verdana. These are clear and distinct.
  • Colour: Provide a strong contrast to the text background
  • Make sure text is left justified (unless being used as a heading or title).
  • Ensure that text lines are not packed too closely together.

Language

  • Avoid the use of abbreviations, acronyms and initials without explanation of what they stand for as this can cause barriers to understanding.
  • Use images which are relevant to the content.
  • Make sure that sentence structure is short and to the point.
  • Put full stops at the end of bullet points which tells screen readers to pause.
  • Think about whether you need to translate documents into community languages and/or provide video or audio to accompany online text.

Branding and design

At its simplest, branding is about being consistent about what your communications look like. For example, you could use the same type face and size throughout. You could also try to use the same set of colours in all your publicity.

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